# Pay attention to your website’s statistics. Install a good analytics tool like IndexTools or Google Analytics. Not only the absolute numbers and statistics (like total users/total visits) count. Try to go deeper and analyze the navigation patterns, entry/exit rates and pages, the new /returning visitors ratio etc.
# Continuously monitor your server stats, referrers and logs, and try to respond to links and articles that reference your website. That shows dedication and it’s another way to market your website indirectly.
# Survey your visitors (you need a free user account to read this article). Learn what your audience and demographics are. Strive to improve your readership towards your website’s business goal. Constantly re-survey.
# Research your market and always be up to date with your competitors. What their prices are, where do visitors go, is the site designed for success ? Look for things like quality code and content, internal/external linking, keyword density in content and links, pages indexed, Google Pagerank, quality titles, headers, site layout and design, conversion process, site load time, dedicated host, what new services they develop and announce etc.
# Learn to increase your leads
# Trial and error Trial and measure: raise awareness of your products and services, convert a visitor into a registered user and/or paying customer, persuade exiting customers to make further business, developing loyalty.
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15 years ago
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