Corporate & e-Commerce Marketing

# Issue press releases for your website. No matter the field, a well written press release can not only improve your marketing strategy and gain a few inbound links and link bait from other websites, but can lead to journalists that will cite your company in their offline/online magazine as well as in online news websites like Google News and Yahoo! News.
# If you have a company or product presentation website, try to provide multilingual pages. Helps for ranking in different localized search engines and user experience …
# If you have local conferences or shows, that relate to your industry attend to them. Go yourself, or send an employee. Make business connections, friends, discuss daily issues, socialize. You wouldn’t imagine how much that will help you on the long run.
# If you sell products or services on your website, regularly offer discounts or promotional coupons. That will not only increase sales and visibility but will attract links and stories, especially if you are a well known company. Issue a press release each and every time you offer that discount. Journalists and news search engines like Google News usually pick up the press release if it’s written correctly.
# Offer a Privacy Policy (think about how much information is on the Internet; your credit card, your home addresses, your personal letters by email. etc.), a FAQ section, a Help section or any other functionality that will bring your website closer to your visitors, increasing authority, trust and re-visit rates.
# No matter your writing skill, read a few pointers about how to write a professional press release (excellent 21 pages e-book on the new rules of PR - local mirror) and try releasing a free press release at PressBox, Free Press Release, PrLeap, i-Newswire, 24/7 Press Release, PR.com, PR Free or ClickPress. After you’ll see the benefits, hire a professional press release writing service and do it by the book at PrWeb, PrNewsWire and/ore other global, more authoritative PR distribution services.
# Read the PccPolo 101 marketing tips (local mirror) and the United States Small Business Administration 100+ Marketing Ideas.
# Your customers are always right!
# Thou shalt remember that not only Google has a Bible: The 10 Commandments of Marketing (you need a free user account to read this article).
# Personalize your company’s cars license plates
# Optimize your website’s shopping cart and watch how your average order size increase and your cart abandonment rate decrease.