Blog Marketing

# Do you have a company or corporate website ? Build a blog for yourself. Blogs are a common way of internal company communication as well as a good source of PR. Clients and possible clients feel close and can interact with your team, online.
# Do you blog ? Pimp your blog with social bookmarking tools, a Feedburner account with the FeedCount option activated to show your RSS subscribers.
# If you have a blog (but not only a blog) take full advantage of Technorati. Technorati offers you the chance to submit 20 tags relevant to your blog, when you create your account, and start to claim each blog/website. Don’t let that stop you. Use Technorati tags, tailored for each post individually. Technorati pages rank extremely well, and it’s a great source of traffic, so it’s best to use it to your advantage. Watch how PrWeb uses Technorati tags in every press release, to it’s advantage. The advantage is that your specific article will show up in searches of each of those tags.
# Whenever you write a post on your blog, or an article in your publishing website, or a press release, try to think search too. Research with Overture and Wordtracker (if you have an account), what are the best words to use in your title. They tend to help a lot, because the title usually is used in the meta description and URL too. That will boost your page a little in the SERPs.
# Plan your blog’s start. When starting a new blog, it’s important to realize that every detail counts. Don’t start with a default theme and ‘hello world’ - like posts and then ask for links. Try to start with 2-3 good written subjects. Always plan ahead and write today, tomorrow’s post.
# Always link from your blog. Link to as many quality websites as possible. Don’t be afraid to “spread your PR thin” or some other BS like that. Link to good posts of people, link to good newspaper articles, and most importantly, link to relatively unknown blogs/websites that feature a good original story. In most cases that will yield you some free PR. Most other websites (like PrWeb or blogs etc) have trackback plugins so they’ll feature your story in their comments.
# Read Quadzilla’s 9 rules about blogging (disregard rule #10) and Seth Godin’s how to get traffic for your blog post.
# Have a blog ? Always ping update services. Here are the Update services I use for this blog (For Wordpress, they are located in Options/Writing/Update Services):

http://rpc.pingomatic.com/
http://pingoat.com/goat/RPC2/
http://pingqueue.com/rpc/
http://ping.feedburner.com
http://www.bloglines.com/ping
http://blogsearch.google.com/ping/RPC2

I use the Bloglines, Technorati and Google Blogs pings to update those services immediately and not wait for services like Pingomatic to notify them hourly.